In Asia "the look" is definitely pale, white skin. Only rich, high class Asians get to keep their pale white skin color since they don't need to work out in the sun. The poor lower class/normal people didn't have much money so they were forced to toil in the sun. Sun tanning like Americans? ABSURD! Pale white skin is beautiful. The paler and whiter the prettier. Haven't you noticed? All the Asians(mostly females) on TV in Asia all have pale white skin. All our celebrities! Pale white skin is considered to be of innocence, feminine, youth, pureness, and high class for women.
Over all, Japanese people have the lightest skin tone and Indians have the darkest skin tone in Asia. The rest such as Chinese, Taiwanese, Vietnamese, Singaporean, etc. are in the middle.
The benefits of white pale skin? You're considered high class in Asia. Asian skin behaves best during the Winter because there is less sun exposure.
How to avoid the sun in Asia? Well, it's not like we can all live like moles. Beautiful or not, everyone needs to go outside under the sunlight. That's why in Asia they use the highest SPF available(SPF 70 is the highest I've found which I use). Also, many Asians carry around sun umbrellas. They're just normal umbrellas that block the sun from reaching you-Used in the sun instead of rain, but both works.
We need sunlight too though! Our bodies cannot produce Vitamin D without it so let the sun reach you a little bit(not often)!
Read the entry above to know HOW TO GET PALE WHITE ASIAN SKIN.